Content Design & Strategy
Hi, I’m Lorrie!
I’m a content designer, strategist, and copywriter.
My passion is creating authentic, helpful content that puts the customer at the center of every product and every message.
Content Design & UX Writing
- Conversational UI copy
- Onboarding
- Chatbot dialogue
- Pendo campaigns
- System emails
Content Strategy & Branding
- Voice & tone
- Style guidelines
- Content audits
- Calendars
- Governance frameworks
Marketing & Editorial
- Web content & blogs
- Email campaigns
- Video scripts
- Ads
- Infographics & white papers
Designing for AI
- Prompt architecture
- Brand voice training
- AI quality control
- Prompt library management
- Workflow integration
Tools
- Jira & Confluence
- Figma & FigJam
- WordPress & SharePoint
- Google Workspace & Microsoft 365
- AI: Claude, Gemini, ChatGPT
Strengths
- Highly collaborative
- Analytical thinker
- Creative problem solver
- Resourceful & proactive
- Strategic